Community 2021: Skyward, together.
Apr 27 2021
Written By: Davis Keene
Community Team 2021
Spring 2021 was an incredible season for our Community team. With Josh James as the new team lead, we were able to identify and execute a pleathora of awesome marketing campaigns and get started on a bunch of smaller projects.
Branding Guidelines
With the addition of member Russell (Rusty) Green, Founders has created a new brand book! This details all of our new colors, typography, and more. You can check it out here.
Marketing Campaigns
In an attempt to expand our social media presence, the Community team launched and sustained two seperate marketing campaigns: #FINDFOUNDERS and #SKYWARD.
#FINDFOUNDERS is a marketing campaign directed at entrepreneurs, giving them tips and other information about how to be successful in the form of Instagram infographics. The motivation behind this campaign in particular was to grow our brand, and push out more visual content. This allowed Founders members to crosspost the information on Instagram, growing our public image and reaching more people within the UIUC entrepreneurship community.
#SKYWARD is a campaign that's supposed to direct peoples' attention to Founders' new inititives and events. As our brand grows, our organization is headed "skyward". This also plays on the space theme that we're trying to emphasize on the website and on presentations in the future.
Discord
What better way to stay connected to the entrepreneurship community than creating one yourself? The community team this semester, in additon to the other initiatives, created a Discord server to connect likeminded individuals that are passionate about entrepreneurship. This helps us to consolidate startups on campus, reach out to the community more directly, and provide a platform for communication among startups at UIUC.
Community Team - Fall 2021 & Beyond
Now that the Community team has wrapped up everything for this semester, we'll be hard at work with our brand new event, The Startup Career Fair, as well as building our Discord even further. There's a lot more in the works, but we'll save it for the next Founders product drop!